What is SEO?
In simple terms, Search engine optimization (SEO) is the optimization of your website home page and other important pages so that it comes in result when some types important keywords in various search engines like Google, Yahoo, Bing, Ask and many more..
Example
Support you have a website for online clothing store in USA then if someone
types the keywords “Online cloth store” and your site is listed in first 10
results, means you have optimized your keywords well.What is White Hat SEO?As the name suggests, White Hat SEO means proper optimization of your website with correct and approved tactics. This means you do not go with keywords spamming, html clocking, paid link exchange or falsify link structure.
Why it is needed – Truth?We always recommend White hat SEO since for long term, it will only work. Black Hat SEO may bring you result for short time but surly you will get punished or banned sooner or later as Google always keep updating their algorithms.
Myth
White Hat SEO is time consuming… Yes, proper SEO take some time initially but it is needed and once all gets cached and index properly, you will be there always, with your desired result with targeted keywords.
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