Search Engine Optimization (SEO) is usually about to direct the search results, and many of the procedures which are employed are frowned upon by Google. And that’s why Google have analytically marked out the various SEO methods that have been employed over the years.
On the first step, they undervalued meta tags and then after they wiped out keyword stuffed pages. They penalized clockers, and banned site which built with search engine results as content. Blog and ping methods are quickly controlled by the brains at Google.
If we take a look in the last few years, Google has come down very heavily
on “blackhat” optimization techniques and cross-linking your own sites is also
one of the blackhat SEO.Thus whoever has question of that, “why is cross-linking
your own sites bad in the eyes of Google?” will get the answer with this article. Well, it’s all about why motives of the webmaster. It depends on factors like, “Are you cross-linking to increase the rankings?” or “are you cross-linking your sites to give your visitors a better experience?”. At one stage you can use cross-linking purely to improve your rankings, expect a penalty; however, heavy cross-linking of sites can get your sites penalized.
Whenever, you are adding the odd link, just because of the sites are relevant as well as of interest to your visitors, then there isn’t usually a problem as all this in the motives.
Also not all paid links are bad, as you are buying a link to get traffic from that site’s visitors, via the link, then that is OK. If you want to test your motive then you should buy the link they used a nofollow tag with the link.
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