White Hat SEO -Truth and Myths

What is SEO?

In simple terms, Search engine optimization (SEO) is the optimization of your website home page and other important pages so that it comes in result when some types important keywords in various search engines like Google, Yahoo, Bing, Ask and many more..

Example
Support you have a website for online clothing store in USA then if someone types the keywords “Online cloth store” and your site is listed in first 10 results, means you have optimized your keywords well.
What is White Hat SEO?As the name suggests, White Hat SEO means proper optimization of your website with correct and approved tactics. This means you do not go with keywords spamming, html clocking, paid link exchange or falsify link structure.

Why it is needed – Truth?We always recommend White hat SEO since for long term, it will only work. Black Hat SEO may bring you result for short time but surly you will get punished or banned sooner or later as Google always keep updating their algorithms.

Myth
White Hat SEO is time consuming… Yes, proper SEO take some time initially but it is needed and once all gets cached and index properly, you will be there always, with your desired result with targeted keywords.

Tips For Online Article Submission - Article Submission Tips

Submitting articles can be a great SEO policy if it is done properly. A successful article submission promotion can direct  you receiving lots of quality links as well as high rankings on Google. This article will provide detailed information on how to get the most out of article directories for SEO and which article sites you should use.

When we star work in article submission, then try to post your very best content to article directories, publish the best stuff on your own site in a blog or articles category as well as publish all of your OK articles on article directories.

Follow one article per directory rule:
Always remember that don’t post any of your articles in more than 1 place. This regulation will help you on so many diverse levels with SEO. If someone re-publishes your article then that’s fine, but don’t go out of your way to obtain an article published twice, only one copy will rank in the search engines and pass link juice to your site.also add keyword text links to your signature

However, if you are trying to optimize a regular site for the search engines then one article submission per month is more then enough. And if you have a vast holiday website or something with lots of categories to rank, then maybe do one a week.

Submit to worth directories:
Try to go for article submission in very best article directories which you can get published at and never submit more than two articles to each one. Once you get a couple of links from an article directory then don’t use it again, find new ones because the links will count more.

Submission in niche directories:
You should also search for article directories in your niche where there are some amazing ones for online marketing and SEO. Google is the best way to find article directories in your niche. Article writing is an art and can help you achieving your targets much easily.

Article submission with above listed points will definitely help to achieve a great Google ranking and better trust rank in eyes of readers.

Two Different Criteria of Google for Cross-Linking of SEO

Search Engine Optimization (SEO) is usually about to direct the search results, and many of the procedures which are employed are frowned upon by Google. And that’s why Google have analytically marked out the various SEO methods that have been employed over the years.

On the first step, they undervalued meta tags and then after they wiped out keyword stuffed pages. They penalized clockers, and banned site which built with search engine results as content. Blog and ping methods are quickly controlled by the brains at Google.

If we take a look in the last few years, Google has come down very heavily on “blackhat” optimization techniques and cross-linking your own sites is also one of the blackhat SEO.

Thus whoever has question of that, “why is cross-linking
your own sites bad in the eyes of Google?” will get the answer with this article. Well, it’s all about why motives of the webmaster. It depends on factors like, “Are you cross-linking to increase the rankings?” or “are you cross-linking your sites to give your visitors a better experience?”. At one stage you can use cross-linking purely to improve your rankings, expect a penalty; however, heavy cross-linking of sites can get your sites penalized.

Whenever, you are adding the odd link, just because of the sites are relevant as well as of interest to your visitors, then there isn’t usually a problem as all this in the motives.

Also not all paid links are bad, as you are buying a link to get traffic from that site’s visitors, via the link, then that is OK. If you want to test your motive then you should buy the link they used a nofollow tag with the link.

GoogSpy - Increase Your Search Engine Marketing (SEM) Campaign

Powerful GoogSpy tool works by scraping the search results of over half a million phrases each day; moreover, it also stores them in the GoogSpy database. Usually, this tool used by marketers with entering the domain name of a competitor as well as viewing a list of the search terms which they rank well for. In addition, this tool also displays the top 25 competitors for the company that you search on.

Further, by inputting a search term will bring up a list of companies which are buying Adwords, along with the text of their ads.

How to use?
Step – 1: Go to GoogSpy

Step – 2: In the search box, type "usairways.com"

Step – 3: Look at the listing of companies and click on usairways.com

Results page will show you a list of the search terms which xyz.com ranks well on organically. Among the results you can also see that which key phrase they rank first or fourth or else.

By scroll down a bit, you can see a section which says as site pays for these Google Adwords or note. Further, by select the phrase you can get list of companies that are bidding for this phrase on AdWords.
Moreover, another preference is to simply input a search phrase in the initial search box on GoogSpy and just by doing this you can reveal a list of about two dozens URLs as well as over one hundred variations of that keyword phrase.

In addition, this tool appears to be actually scraping data compare to the Google API, so there's a chance that Google may decide they're not too fond of it.

So, after all of above discussion you can get idea about how GoogSpy plays key role in boosting SEM Campaign.

Some Useful Tips to Select the Correct Search Engine Optimization Company

Search Engine Optimization aka SEO, is perhaps the most effective way to market your website and reach global audience at cost of nothing or few bucks only. The article provide the tips which will help you to choose the correct SEO company who can help you get you more genuine traffic.

What is Search Engine Optimization?
First of all, Google is not the only search engine available; Bing, , Ask and several other search engines are there in market. The technique by which you can see your website on top of the list (first page) for different search terms is called 'Search Engine Optimization'.

SEO is an art and while selecting this trick, there are several companies available who can do it for you. The thing is that, are you sure that you have selected the best option at cheap rate? Following are some of tips which you can consider while selecting the company who can handle your SEO campaign?

1) Organic Search Engine takes some time and if a company guaranties that they get your site on top position within few days only, be careful. They may opt black hat SEO and it is not good for long term base.

2) Check out the keywords for which the company is giving the guarantee for top position. The SERP you are getting for long tail keywords are not of great value and you need to check the quality of keywords you are getting.

3) As per latest Google algorithm, only back links are not considered for getting page rank, quality traffic is also important. Select the company who can write quality and unique content for you which is most important aspect nowadays.

4) Beware of fake traffic, the SEO company may show lots of traffic, which actually can be false traffic. Be sure to check reporting of traffic and keywords.

5) Finally, check the back ground of the company, reputation and see the company is not involved in any scam or complain. Moreover, it saves you from many kind of legal is issues.

SEO is collection of services like, viral marketing, PPC, analysis, etc. PPC is another module of the search engine optimization. However, it is concern with money becomes vital to select the proper source of SEO service.

Sum of all above will definitely help you to select the proper SEO service platform for your any kind of online business grow.