KEI (Keyword Effectiveness Index) is the crucial idiom to calculate the value of keyword phrases for targeting your blogs and websites. KEI is simply associated with indication of how popular a search phrase as well as how competitive the market for this search phrase.
KEI stats the (Number of monthly searches) squared divided by (Competing Pages). This mathematical equation tells a lot concerning the keyword competition for SEO experts, online marketers as well as surely for bloggers.
How to determine the popularity of a keyword?
Usually, we requite to look at the monthly searches in a specific search
engine for that you can use Google Adwords keyword tool or Word Checker to
determine this value. However, many beginner keyword researchers believe that
the most popular keyword is the best choice to target, but they are wrong as
more searches means more competition.The competition in terms of search engines: Competition is resolute by contending pages for a keyword phrase in search engines. If a general keyword (such as “Real Estate”) is searched several hundred thousand times in a month at a search engine, thus it will of course have numerous millions pages competing to illustrate at the first page results of the search engines.
We should find moderately searched with small-to-moderate competition. For example. Let’s say keyword phrase A is searched for 100 times a month and 10 competing pages. Another keyword phrase B is 1000 times a month and 100 competing pages. Now, if we didn’t square these terms as well as simply divide then they would give the same results for KEI!
Take in concern that as per our KEI formula (squared) B is much more logical to target as 100 times/month is a small number which actually it will not bring much income unless it is a highly priced keyword.
Furthermore, when you are calculating KEI for serious SEO investment, it is astute to look for keyword phrases those are searched at least 1000 times/month.
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