How to choose best online press release submission site?

-->
Press release is a latest trend used to achieve the Search Engine goals of any company. The press release industry is still growing at a brisk rate and the companies which provide the press release submission and press release distribution services are also growing day by day.

The main communities which use these press release services frequently are journalists, PR Firms and online marketing companies. They know which company is best suitable for them but what about someone who does not know much about press release service?

Here are few tips to consider while submitting your press release online.

a) Lots of big press release sites do not offer FREE press release submission service. If you want to go for these companies, do not go by name only. Read their testimonials, their distribution reach and their online distribution. Check some of the old press releases put live on their site, and see where you can see that press release distributed?

b) Talk to their customer care or any other support member for any of the confusion. Clarify about their pricing structure if you have any doubt, ask what they mean when they say by “News sent to more than 500,000 journalists” and such other lines. Are they serious? Ask the question.

c) Ask for coupon codes, the competition is very touch and they want good customers. Ask for some good deal where you can get good discount.

d) Check their offline reach, see if they really send the press release to newspaper and magazines. Ask for some old samples if you have any confusion.

At any stage, if they refuse to provide details then don’t worry. Sometime they are hiding something, some time they can’t reveal the strategy. Positively speaking, it is up to you to decide what the answer should be and you can select your press release company who can really give you the boost and help you reaching your goal.

Once you put the PR live with the company, don’t forget to check the stats and reach of your press release. If you are happy, great, use them again. If you are not, discuss with them and you may good result next time at discount rates.

Are you looking for professional press release writer? Please contact me to know more about pricing and other tips.

What is Pay Per Click (PPC) – Tips to set up your PPC Campaign

PPC (Pay per Click), also known as CPC (Cost per Click) is one of the most popular search engine optimization technique which can bring you targeted traffic in short time. If PPC Campaigns are setup properly with related keywords, landing pages and proper bid for keywords; then it can create wonders to overall business traffic and sales for your website.

What is PPC and how it works?
PPC is internet based advertising model; in simple terms it shows the advertisement of publisher in search engines and other content farm websites. Suppose you are publisher and you want to setup your ad campaign, you need to create your Google advertise campaign, follow some process and spend some money which will make sure that your website appears on search engines and other website when certain keywords are searched. This was basic overview, now lets get in to this.

Google Ad word is the most popular brand in the PPC industry and it has following structure.

Google Ad words Account
↓
PPC Campaign
↓
Ad Groups
↓
Ad texts and headline

Basically, you can have one account setup in Google ad words. Under that you will have your different PPC Campaigns. Managing the Campaigns properly will give you benefits in understanding the structure of your account and money. Ideally, for promoting different business or different product/ service of same business, you should create different PPC Campaign.

Under PPC Campaign, you will have different ad Groups. There can be multiple Ad groups under each campaign to try out different variation, and see which one words for you. You can also target different parts of same product or service within different ad groups.

Under Ad groups, you will have Ad text. This is what is shown in search engines and content web sites. In each Ad text, you will have

Ad Headline
Description 1
Description 2
Display URL
Landing Page URL

This is details for one ad and like this you can have multiple ad text under same group. Based on keywords, Google will decide and put the best ad text in display.

Once you understand this, you need to understand the bidding system involved with PPC. For each keyword, you are not the only person or company who is bidding, there will multiple bids and Google will decide whether to display your ad, where to place, what will be the cost and many other things. It depends on your keywords, landing page and ad text content.

To summarize, this was basic details about PPC and PPC Campaign with its structure mentioned in the article. Make sure to read this article and online help of Google Ad words in detail before starting anything since this is real money and if not used properly, you may end losing money from your business.

Magento – The E-Commerce platform for shopping site

Magento is one of the fastest growing E-Commerce site having 60,000+ merchants and 2+ Million downloads. The PHP developers working in the industry find this online e-commerce platform as one of the most complex tool to use. However, I react in different way. Once you review their online guides and implement them on local WAMP or LAMP server, it becomes most easiest and powerful e-commerce platform you have ever come to know.

Magento has 3 editions.
Community Edition
Enterprise Edition
Professional Edition

While Community edition is free, other two editions come at a cost but with additional benefits. I will try to put the series of articles to make sure that the person reading this blog and our articles can learn, from installing Magento Community edition on their server to developing a web site using the Community edition. Please keep on reading the blog to get the updates on Magento.

Smart Mobility By iPhone Developers

In these days, Apple iPhone has not only offering mankind the power to imagine as whatever they want; moreover, it has also opened up new doors of prospects to all software developers out there.

iPhone application development associated to the segment wherein software developers develop various range of applications for the device in intend to improve the performance level of device. The Apple iPhone comes with inclusion of different installed software from the company itself. With installing added apps, you can also improve its competence level. And as a fun-lover, you just can’t afford to miss out on the opportunity of getting the best apps for your device. We all are familiar with that, today the best-selling apps list of iPhone are dominated by games.

iPhone developer: iPhone developer’s area of specialty includes software development for the Apple. In addition, iPhone developers have by now developed a plethora of software apps for the use of the device. Other sectors where iPhone developers requisite to show their technological wizardry that include language conversion, internet application, medical applications, maps as well as navigation application, book publishing application, augmented reality applications for iPhone 3G and many more.

As per the recent survey iPhone application developer currently builds a close analysis of different iPhone features prior to going for any development work. These features refer to user events, file activity, network activity, memory as well as graphics. If we take a look in technologies that used by the iPhone programmers then they are in large variety and based on the nature and intensity of the programs.  For instance, as for 2D mobile game apps development, iPhone app developers use Cocos2d-iphone framework, for new games development, Oolong Game Engine is used.

As Oolong Game engine is capable to harbor existing games to iPhone and iPod devoid of any hassles. This engine game is written in C++ and Objective-C. Common practice of iPhone developers includes utilization of different programming languages, frameworks and technological systems like Cocoa, MAC platform Objective C, AppleScript, etc.