Monday 15 July 2013

GoogSpy - Increase Your Search Engine Marketing (SEM) Campaign



Powerful GoogSpy tool works by scraping the search results of over half a million phrases each day; moreover, it also stores them in the GoogSpy database. Usually, this tool used by marketers with entering the domain name of a competitor as well as viewing a list of the search terms which they rank well for. In addition, this tool also displays the top 25 competitors for the company that you search on.

Further, by inputting a search term will bring up a list of companies which are buying Adwords, along with the text of their ads.

How to use?
Step – 1: Go to GoogSpy

Step – 2: In the search box, type "usairways.com"

Step – 3: Look at the listing of companies and click on usairways.com

Results page will show you a list of the search terms which xyz.com ranks well on organically. Among the results you can also see that which key phrase they rank first or fourth or else.

By scroll down a bit, you can see a section which says as site pays for these Google Adwords or note. Further, by select the phrase you can get list of companies that are bidding for this phrase on AdWords.
Moreover, another preference is to simply input a search phrase in the initial search box on GoogSpy and just by doing this you can reveal a list of about two dozens URLs as well as over one hundred variations of that keyword phrase.

In addition, this tool appears to be actually scraping data compare to the Google API, so there's a chance that Google may decide they're not too fond of it.

So, after all of above discussion you can get idea about how GoogSpy plays key role in boosting SEM Campaign.

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